Every November, the heartbeat of the global diving industry converges in one place, a space where the past, present, and future of diving intersect. The DEMA Show 2025 is set to return to the Orange County Convention Center in Orlando, Florida, from November 11–14, drawing thousands of industry professionals, innovators, and thought leaders. More than just an exhibition, DEMA Show is where the business of diving evolves—a platform where new technologies debut, brands reposition themselves, and professionals forge connections that will define the industry’s next chapter.
For anyone working in the dive industry, this is the event where it all happens. It’s where manufacturers unveil their latest gear, where retailers and dive operators strategize for the coming year, and where conversations about the future of the industry take center stage. It’s not just about selling and networking—it’s about advancing diving as a profession, as a business, and as a global movement.
The DEMA Show: A Legacy of Influence
Since its inception, DEMA (Diving Equipment & Marketing Association) has served as the backbone of the international dive industry, representing over 1,400 business members and working tirelessly to foster collaboration, education, and innovation. The annual DEMA Show has become its flagship event—an exclusive, trade-only gathering that sets the tone for the industry’s trajectory.
Unlike consumer-driven expos, DEMA Show remains focused on industry professionals, ensuring that the discussions, product launches, and educational sessions cater to those shaping the industry. Whether you’re a dive shop owner, instructor, travel operator, manufacturer, or media professional, DEMA Show 2025 is your opportunity to be part of the most significant event in the diving calendar.
At its core, the event is designed to build relationships, drive innovation, and provide critical business insights that keep the industry thriving. It’s not just about the gear—it’s about what’s next for diving as a whole.
A Glimpse into What’s Coming in 2025
The dive industry has undergone significant shifts over the past few years. Sustainability has moved from being a trend to an operational necessity. The post-pandemic resurgence of travel is reshaping dive tourism. Advances in dive computers, rebreathers, and AI-driven training are changing the way divers interact with the underwater world. The conversations at DEMA Show 2025 will reflect these industry-wide transformations.
New product launches will once again be a highlight, with major brands revealing next-generation dive computers, regulators, drysuits, underwater imaging equipment, and travel solutions. The show floor will be a showcase of innovation, featuring everything from cutting-edge freediving gear to the latest advancements in technical diving equipment.
Beyond the gear, business development and professional education remain pillars of the event. Exclusive sessions and workshops will dive into retail strategies, marketing best practices, digital transformation, and consumer engagement in a shifting market. With the rise of eco-conscious travelers, discussions around sustainable dive tourism and marine conservation initiatives are expected to take center stage.
This is also where major industry partnerships are formed, where dive resort operators negotiate with travel agents, where dive training agencies discuss the future of certifications, and where environmental advocates push for greater responsibility in ocean conservation.
For those involved in the business side of diving, attending DEMA Show isn’t just beneficial—it’s a necessity. This is where the deals happen, where collaborations are forged, and where the industry moves forward.
A Platform for Growth and Innovation
Every year, DEMA Show serves as a launchpad for new voices and ideas, ensuring that the industry remains dynamic and forward-thinking. The show’s commitment to education, research, and advocacy is reflected in its extensive programming, designed to help businesses adapt, evolve, and stay competitive.
Expect keynotes from leaders in diving technology, retail, travel, and conservation. Industry professionals will share insights into changing consumer behaviors, the impact of emerging technology, and strategies to attract new divers. These aren’t just theoretical discussions—they’re practical sessions designed to deliver actionable takeaways for dive businesses.
DEMA also continues to play a vital role in legislative advocacy, ensuring that policies affecting the dive industry—whether related to marine conservation, training standards, or business regulations—are met with an informed and unified response. The show is more than just an event; it is a gathering of industry voices working together to shape the future of diving.
Why This Year Matters
Every DEMA Show has its own defining themes, dictated by market trends, industry shifts, and global developments. But 2025 is shaping up to be a pivotal year.
With the growth of freediving and technical diving, the expansion of digital dive logs and AI-assisted dive planning, and the push for sustainable tourism, the industry is at an inflection point. The way people dive, train, travel, and shop for gear is changing. DEMA Show 2025 will not just highlight these changes—it will help professionals navigate them.
And then there’s the community factor. After years of rapid shifts in travel, retail, and technology, the diving industry is still adjusting. DEMA Show remains one of the only places where the entire industry—from manufacturers to dive instructors, from tourism operators to marine conservationists—comes together under one roof. The in-person interactions, the spontaneous connections, the chance meetings in the aisles of the exhibition hall—these moments are often where the most important deals and ideas are born.
For those planning to exhibit, attend, or follow from afar, this year’s show is set to provide valuable insights into what the future holds for diving, underwater exploration, and the business of adventure travel.
WS360 will be on the ground, providing live coverage, exclusive interviews, and in-depth analysis of the major announcements, product debuts, and industry developments that emerge from the show floor.
The countdown to DEMA Show 2025 has begun. Whether you’re a veteran industry leader or a newcomer looking to break into the business, this is the event that sets the tone for the future of diving.
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